Journal of Accountancy videos

Alistair M. Nevius, J.D., editor-in-chief, tax -- AICPA Magazines & Newsletters, discusses results of the annual tax software survey.

Accounting firms looking to connect with NextGen talent and clients need to learn about what they value and how they like to communicate, says Jennifer Wilson, co-founder and partner with ConvergenceCoaching LLC.

The best way to engage NextGen clients is to get to know them and learn their needs and how they like to do business, says Jennifer Wilson, co-founder and partner with ConvergenceCoaching LLC.

NextGen clients are more likely than traditional clients to be searching for a virtual service or remote service model for accounting, according to Jennifer Wilson, co-founder and partner with ConvergenceCoaching LLC.

Firms that want to attract and retain NextGen talent must get them involved in strategizing to improve service, client experience, and efficiency, according to Jennifer Wilson, co-founder and partner with ConvergenceCoaching LLC.

Increasing staff members’ interaction with clients is one way partners can prepare for their succession, according to Johanna Sweaney Salt, CPA, CGMA, a partner at Gray, Salt & Associates LLP in Claremont, Calif.

A strategic imperative for making public accounting a welcoming profession for young people can help a firm secure its future, according to Johanna Sweaney Salt, CPA, CGMA, a partner at Gray, Salt & Associates LLP in Claremont, Calif.

Online tax preparation software disrupted the accounting marketplace by empowering people to do their own taxes. The lesson tax CPAs learned is that they had to provide a greater level of service, says Kimberly Ellison-Taylor, CPA, CGMA.

Technology and access to a large volume of data may shift CPAs out of day-to-day numbers crunching and into advisory roles, says Donny Shimamoto, CPA/CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies LLC.

When clients miss deadlines, make last-minute requests, or show disrespect to staff, CPA firms may find that it’s necessary to part ways with them. In this video, learn how one firm decides when to fire a client and communicates the decision.

CPA firms will be challenged by changes in technology and demographics over the next 10 years. In this video, three CPA firm leaders talk about how firms can meet these challenges.

Today’s rapid rate of change makes detailed multiyear digital transformation plans difficult, says Dan Griffiths, CPA, CGMA. A better approach is to set a long-term vision, then plan and execute it in two-week sprints.

Best practices for serving NextGen buyers include providing insights, expertise, and advice, according to Jennifer Wilson, co-founder and partner with ConvergenceCoaching.

With the growth in emerging technologies, CPA firms will start hiring business analysts and data scientists, explains Donny Shimamoto, CPA/CITP, CGMA, founder and managing director of Intraprise TechKnowlogies LLC.

Consult your firm’s security protocols when installing and deploying RPA components and keep in mind segregation of duties and controls, says Danielle Supkis Cheek, CPA, director of entrepreneurial advisory services at PKF Texas.

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